BROADCASTING IN THE FACE OF DIGITAL MEDIA CHALLENGES RADIO STATIONS IN MOROCCO AS A MODEL
Many researchers and professionals in the field of media audio visual thought that we are near to the dead end of the radio stations, after the digital media development with internet monopoly and still. Actually it overpassed both the radio and television as they were an old fashioned way, the different types which tools go through with the new communication networks based on audio, video or both which was taken from television or radio and being used in the new media filed. For instance: Snapchat and podcast. Radio in Morocco was able to maintain its position through its renewal and keeping pace with technological progress and the shift to digital. It can be seen from the numbers of listening percentages for radio stations, whether public or private, in Morocco that still enjoy the interest of the public. Despite the sweep of social networks and YouTube channels. The existence of radio stations in Morocco into digital spaces in a well-studied and professional manner is sufficient to keep them as an important part of the media scene. Where the listeners can follow hundreds of radio stations without the need for a radio, via the internet, and through applications on smart phones, electronic devices.
Keywords: Broadcasting, Digital Media, Radio Content, Listening Ratios