CHALLENGES OF SCIENTIFIC RESEARCH MARKETING AT SULTAN QABOOS UNIVERSITY IN LIGHT OF OMAN VISION 2040
The study aims to disclose its challenges of scientific research marketing at Sultan Qaboos University in light of Oman Vision 2040. In order to achieve this study’s objectives, the researcher opts for the descriptive methodology through the utilization of qualitative method. The data was collected via two tools: Interviews and Documents Analysis: the intentional study sample includes (13) decision-making individuals and specialists whose realm is marketing and scientific research at SQU. The study finds out that SQU faces a number of challenges related scientific research marketing. For example, not having a specialized centre for scientific research marketing, procedures at SQU are taking long time, lack of specialized human resources in the scientific research marketing, heavy administrative and academic burden of academics, not having sufficient funding for scientific research and companies do not have confidence in the scientific research that it is able to resolve their issues.
Keywords: Scientific Research Marketing, Sultan Qaboos University