This research paper aims to study some Arabic poetic verses through an argumentative approach of the poetic self-image, which poets draw about themselves inside and outside the poetic utterance. The poet aims through his poetry to convey a specific message, and to convince his addressees of it. The interest in studying Arabic poetry comes from being a discourse, carrying what is pragmatic, through which the seeker intends to persuade, prove or increase the evidence. Hence, the poet’s messages need argumentative mechanisms that make the recipients convinced of what is offered to them. Among the most famous of these argumentative mechanisms is the "ethos", which is the image that the poet draws about himself by means of linguistic and non-linguistic structures and patterns. We have tried to clarify the argumentative dimension of the self-image in poetry by presenting the characteristics of the poetic self and its images that are presented in its poetry to their addressees through the values it employs such as loyalty, generosity and courage… We have concluded that Arabic poetry is a discourse about worthy of study and analysis in terms of self-image, to reveal About the "Ethos", due to its noble human values.
Keywords: Ethos, Poetry, Pilgrims, Values.