MANAGERIAL COMMUNICATION AND ITS ROLE IN ACHIEVING QUALITY IN EDUCATIONAL INSTITUTIONS
Communication is at the core of human relations. It is one of the most important means of achieving human integration. It is present in all areas and in all other circumstances. Today, communication has become an independent knowledge of itself and one of the most important sciences taught in schools, universities, institutes and training centres in order to regulate its rules, acquire its skills and promote its culture in order to achieve an integrated structure in all spheres of life. And what we're interested in in this humble article is effective management communication, that is, communication for and for management, through which the educational leader can achieve many of the goals of the educational institution to create the right environment for successful communication with all those involved in education. This cannot be imagined without the educational leader having a deeply rooted and adequate communication culture to absorb problems and find appropriate solutions. In contrast, when communication is lost, the educational institution is less effective, which exposes it to ill-management and indifference, it is ultimately responsible for failure, infertility in management, well-being and loss of educational security within and outside the institution. In view of the above, the centrality of administrative communication within the educational system, which is essential for raising its value and giving it the status it deserves, we have the right to present the following problems: How willing are educational administrative frameworks to have access to an administrative and educational outreach that is at the level of educational administration in general and Morocco in particular? And what are the impediments to administrative communication? What is the role of effective administrative communication in achieving educational security and quality in educational institutions? All of that we're going to try to answer with this humble intervention, which we're going to split into a group of detectives as required. It is from God that we derive help, compromise and payment.
Keywords: Communication, Administrative, Quality, Educational Institute.