PRAGMATICS OF LANGUAGE AND VALUES IN THE PUBLIC SPHERE: TOWARDS AN EXPANSIVE PRAGMATIC APPROACH TO THE USED DISCOURSE
This research aims at analysing the pragmatic prominent discourse in the public sphere, the digital sphere in particular, that reflects special changes in the society. The meant discourse has not been investigated adequately and sufficiently namely the social, the political and the digital virtual discourses which bear an effective semantic and pragmatic power on the public space and at the same time incorporate strong transformations in the values patterns. This study utilizes a pragmatic approach, since the pragmatics is a study of using language in communication, and works on analysing daily discourses using a journalistic editorial. So, what are the changes reflected by this discourse? And what are the values represented and expressed by the prevailing discourses in the public sphere?
Keywords: Pragmatics, Discourse Analysis, Public Sphere, Values, Cultural Patterns.