SEMIOTICS OF LANGUAGE IN COMMERCIALS
Commercial advertisements are one of the best means that uses advertising discourse with its influential dimensions to spread its persuasive commercial message in attracting customers, using the verbal and non-verbal language (image_color) to express that. Many questions come to our minds that we wanted to answer in this research, about the concept of semiotics and its relationship to commercial advertisements. What are the meanings or implicit connotations that commercial advertisements carry? What are the dimensions inherent in commercial images? What is the language used in the advertising discourse on Libyan TV? All these questions that we tried to answer in this research by shedding light on the discourse used in commercial advertisements in some Libyan TV channels, using advertising models from one of the Libyan channels and analyzing them in an accurate semiotic analysis by following the descriptive analytical method.
Keywords: Semiotics, Commercial Advertising