Year:2024   Volume: 6   Issue: 2   Area:

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  3. ID: 631

Rasha Shafi Abdul SADA, Ahmed Abbas MOHAMMED


This study aims to explore the benefit of graphic design in awareness campaigns ‎promoting sustainable tourist destinations and to determine its contribution to the ‎success of campaigns in terms of increasing the protection of natural and economic ‎resources of the destination. The study applies semiotics to the field of social ‎marketing to build a conceptual model that links graphic design of a campaign with ‎public environmental awareness and destination preservation. The aim is to preserve ‎the natural environment and pastoral activities, and that the semiotics of graphic ‎design affects public environmental awareness. This innovative framework for ‎graphic design can be adapted to marketing campaigns or other brands to improve ‎the images of destinations‏.‏ Tourism activities are closely linked to the environment. It is important to ‎increase awareness among tourists, local residents, and stakeholders about the ‎importance of adopting sustainable practices to ensure the sustainability of the ‎tourism industry and the preservation of local resources. This is crucial in enhancing ‎the reputation and competitiveness of tourist destinations. The increasing demand ‎for new tourist experiences has led to the popularity of natural areas as tourist ‎destinations, offering unique and authentic experiences for visitors seeking to ‎escape their daily routine‏.‏ The research consists of three chapters. The first chapter addresses the research ‎methodology, which is the study of the effectiveness of these indicators in this ‎context and how to improve them to support environmental awareness campaigns ‎for sustainable tourism in Iraq more effectively. The importance of carefully designed ‎graphic indicators as a tool to encourage environmental awareness and behavior lies ‎in their ability to attract attention. The current research aims to enhance the ‎effectiveness of environmental awareness campaigns and refine environmental ‎awareness among tourists and beneficiaries. It includes temporal, spatial, and ‎objective boundaries in addition to the methodology and introductory words. The ‎second chapter discusses visual graphic design indicators in sustainable tourism ‎environmental awareness campaigns. It also addresses the design of infographics for ‎the sustainable tourism awareness campaign in Iraq. The third chapter covers ‎research samples, followed by results, conclusions, recommendations, proposals, ‎and sources.

Keywords: Significance, Graphic Design